According to a recent study released by the Association of Hispanic

Advertising Agencies, the Hispanic market has an estimated $458 billion in

spending power.

Among U.S. Hispanics 16 years of age and older, 38% are using the Internet on

a regular basis.

The study defined the typical Hispanic Internet user as 28 years old,

slightly more likely to be male, and unmarried. About half are

Spanish-speaking language dominant. The study also found that respondents are

online almost five-and-one-half hours per week, 71% using home computers.

In addition, the typical user also watches 18 hours of TV per week - 50% of

it in Spanish - and listens to 15 hours of radio, also in Spanish, per week.

And from another source, Idiom Technologies notes that 43 percent f today's

Web users are non-English speaking; and over the next few years, Internet use

is expected to grow by 79% in Asia, 123% in Latin America, and over 2000% in

Japan.